Why Is Branding So Important?

Sam Fadhil

There is no one way to explain branding. It is a complex process involving creative and analytical domains. Branding is crucial for all businesses around the world. The process encompasses what we know as the brand image, the brand design, and the persona of the brand. 

The branding process defines what exactly the other individual feels about the brand. The emotions sparked by them, perception surrounding them, how people react to new products and so much more. The demand for a brand is also defined by how well the branding efforts work. 

Branding is complicated but a branding company can make the process easier for thousands of businesses. It involves combined efforts of marketing and communications to create value for people. Every branding effort has value and this effort does not have to be an expensive feat. Branding can be as affordable one can dream of and can be as expensive we want it to be. But ofcourse, proper branding is heavily dependent on good quality efforts that speak volumes to the needs of the customers. 

Branding is very critical and significant for business. It is a consistent flexible action that drives new opportunities, innovations and creates value in the marketplace. 

Branding Increases Collaboration 

Branding is not only important for sales and recognition. With consistent successful branding efforts, you are also increasing your chances of collaboration with other people and businesses. The branding process gives your brand the recognition and salience needed for collaboration and affiliation with other credible influencers and businesses. 

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Branding Improves The Overall Work Satisfaction 

When we work for a brand that is well known, our motivation also increases. Employees tend to believe in the mission and the values of the business towards their successful stance. The pride they take in the brand equally translates into great satisfaction. When comparing the satisfaction of employees in branded companies to no-branded companies, it is safe to say employees in branded companies are much more satisfied. 

Branding Increases Productivity and Quality Employees

As I said, branding improves the overall satisfaction of employees. A branded company tends to work twice as hard to provide a quality work environment, provide amenities and extra bonuses that improve this satisfaction. Satisfaction tends to have a direct correlation with productivity and quality as well. When we are motivated and satisfied, we provide much more quality work. 

Branding Drives New Customers 

When our branding is successful, we will have absolutely no problem seeing new customers come to us with zero to no additional marketing and branding efforts. The brand recognition itself is the PR we need to drive the business. For instance, Ikea. Ikea is well known all over the world. It does not need huge branding campaigns to continue driving new customers. The brand recognition, the brand identity, the brand associations are high with Ikea.

Nevertheless, it is important to continue their marketing and branding efforts to maintain the need for the brand. When we keep ourselves relevant and increase the brand recall among customers, the more loyal customers we have. 

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